Solar Installers
Stop Renting Leads
From Aggregators.
Own Your Pipeline.
EnergySage, Angi, and Modernize sell the same lead to 4 installers. We build you a marketing system that generates exclusive inbound leads at a lower cost — leads who chose you before the first call.
The Lead Aggregator Trap Is Real
- →You're paying EnergySage, Angi, or Modernize for shared leads — then competing on price with 4 other installers
- →Homeowners research solar for 3–6 months before buying, and you're not showing up during that window
- →Your website doesn't rank for ITC deadline searches or local 'solar incentives [city]' queries
- →You have dozens of 5-star reviews but they're spread across platforms instead of concentrated on Google
- →Your competitor across town is getting more installs — and their product isn't better than yours
Every dollar you spend on shared leads is a dollar you could be using to own your market outright.
Built for Solar's Long Sales Cycle
Solar Buyers Research for 3–6 Months.
We Keep You in Front of Them.
Awareness
Months 1–3
Homeowners see a neighbor's panels, hear about the ITC, or get an electric bill shock. They start Googling. We make sure you're the local expert they find — blog content, FAQ pages, 'solar cost in [city]' landing pages.
Research
Months 2–5
They compare installers, read reviews, request multiple quotes. We make your Google profile the most trusted, your reviews the most recent, and your website the most informative. No lead aggregator can match that.
Decision
Month 4–6
They pick someone they trust. Local installers with strong Google presence and real reviews beat national brands. We position you as the local expert, not a faceless platform entry. Your close rate reflects it.
Referral
After install
A solar customer is a walking billboard. We automate your post-install review request sequence so every happy customer becomes a Google review — compounding your ranking advantage over time.
Content Strategy
We Build Content Around Every Incentive
That Drives a Solar Decision
Federal ITC (30%)
Time-sensitive content around ITC step-down timelines drives urgency. We build landing pages that explain the credit in plain English and capture leads from homeowners who just learned about it.
State & Local Rebates
State-specific rebate content (SREC markets, utility rebates, property tax exemptions) builds local search authority and captures bottom-funnel buyers who've already decided on solar.
Net Metering
Utility-specific net metering FAQ pages rank in local searches and answer the #1 objection — 'will I actually save money?' — before the first sales call.
Financing Options
Zero-down and PACE financing content attracts price-conscious homeowners who self-disqualified. We capture these leads and let your sales team qualify them.
We Rank You for the Searches That Turn Into Quotes
These are the queries homeowners are using in your market right now.
Results
What Solar Installers Are Seeing
10→48
leads/month for a Raleigh-Durham residential installer
$141 CPL
vs. $290 from EnergySage — same quality leads
31%
close rate (up from 9%) — because leads chose them, not a marketplace
Month 4
canceled EnergySage entirely — organic and LSA sufficient
Results vary by market, competition, and ad spend. Full case study available on request.
Ready to Stop Sharing Leads
and Start Owning Your Market?
Book a free 30-minute call. We'll audit your current lead sources, show you what you're actually paying per exclusive lead, and map out what it would take to make aggregators optional.
Book Your Free Solar Strategy Call30-lead guarantee on Lead Machine and Domination plans. No long-term contracts.