How We Work
The System.
No Smoke.
We are building our client roster right now, so you will not find a wall of invented case studies here. Instead, here is exactly how the system works, what the numbers look like across the industry, and how to be one of our first documented wins.
A website built to convert, not just exist
Fast, mobile-first, and built for your trade. Dedicated pages for every service and every area you cover, with click-to-call on every screen. Live in 14 days.
Most contractor sites load slowly and read like a brochure. We build yours to do one job: turn a homeowner who found you at 10pm into a phone call. Service pages, service-area pages, schema markup, and a layout designed around the call.
Google Business Profile, treated as the main asset
For a home service business, the map pack is the highest-ROI real estate on the internet. We optimize categories, photos, and descriptions, then post to it every week.
This is where most of your calls will come from. We rebuild the profile properly: correct categories, keyword-rich service descriptions, dozens of real photos, and consistent weekly posts so Google keeps ranking you.
Local SEO and citation cleanup
We fix the name, address, and phone inconsistencies quietly suppressing your ranking, build citations across the directories that matter, and target 'service near me' in every city you serve.
Ranking is a formula. A big part of it is boringly technical: consistent business info across the web, clean on-page SEO, and pages that actually target how people search. We do that work every month.
Paid acceleration while SEO builds
Google Ads and Local Services Ads (the Google Guaranteed badge) get you visible in days, structured by service and intent, with call tracking on every source.
SEO compounds but it takes time. Paid search buys visibility now, especially Local Services Ads, where you only pay for real leads and carry the Google Guaranteed badge that wins the click in an emergency.
Follow-up automation so no lead leaks
Missed-call text-back within 60 seconds, a multi-touch follow-up sequence, and automatic review requests after every job. In this business, the first to respond usually wins.
Homeowners call three companies and hire the first one that answers. If you are on a roof, our automation texts the missed call back instantly, follows up until they book, and asks for a review once the job is done.
Call tracking and plain-English reporting
Every source routes through its own tracked number, so you see exactly where each call came from. Monthly reports on the number that matters: qualified calls.
You should never have to guess whether your marketing works. We track calls by source and report on real outcomes, not impressions and clicks that make an agency look busy.
Straight Talk
We are new, and that works in your favor.
A big agency will show you logos from clients who get a fraction of their attention. We are early, which means your project gets built by the person who designed the system, and you lock in founder pricing that later clients will never see.
Every home service site we ship makes the next one sharper, and you inherit that compounding. Be one of our first documented results and we will treat your numbers like they are our own, because they are.
Example Builds
The Kind of Site We Build
Demonstration builds for each trade. Fast, conversion-focused, and built specifically for how customers in your industry search and hire.
HVAC Website
HVAC Company Website
Mobile-first, fast-loading site with emergency service landing pages and click-to-call.
Plumbing Website
Plumbing Contractor Website
24/7 emergency CTA, service-area pages, and review integration.
Roofing Website
Roofing Company Website
Storm-damage focus with an insurance-claims landing page and instant estimate form.
Solar Website
Solar Installation Website
Tax-credit urgency, city-specific pages, and an ROI calculator CTA.
Electrical Website
Electrical + EV Charger Website
EV-ready package page, Powerwall content, and flat-rate service pricing.
Landscaping Website
Landscaping Business Website
Seasonal, campaign-ready site with package pages and a free-estimate flow.
Industry Benchmarks
What's Achievable, Per the Data
These are published industry benchmarks, not our claims. The gap between a typical starting cost-per-lead and an optimized one is where the margin lives.
Source: LocaliQ 2025 Search Advertising Benchmarks, 99Calls 2024 Lead Cost Report, WordStream 2025 Google Ads Industry Benchmarks. Cost-per-lead varies by market, competition, and season.
Want to Be Our Next
Documented Win?
Book a free strategy call. We will audit your current presence live, show you exactly what your market looks like, and tell you honestly whether we can help.