Real Businesses.
Real Numbers.

The Situation

A 5-truck HVAC company serving the DFW metro had built most of their business on referrals and a HomeAdvisor account they'd been paying $800/month for shared leads. Their website was built in 2019, loaded in 4.7 seconds on mobile, and wasn't showing up for any competitive search term. Their Google Business Profile had 23 reviews (4.4 stars) and hadn't been posted to in over a year. When summer peak season hit, competitors with stronger Google presence were capturing the emergency AC repair calls. They were getting 12–16 inbound calls per month from digital — at a cost-per-lead of $187 through HomeAdvisor. They knew the system wasn't working but didn't know what to change.

What We Did

• 1Rebuilt their site on a fast, mobile-first HVAC template. New site loaded in 1.3 seconds. Published within 14 days of kickoff.
• 2Rebuilt their Google Business Profile from scratch: updated service categories, added 40+ photos, wrote keyword-rich service descriptions for AC repair, heating, maintenance plans, and duct cleaning.
• 3Fixed 31 citation inconsistencies across Yelp, Angi, YellowPages, and 18 other directories — their phone number had three different variations across the web.
• 4Launched Google Search Ads targeting emergency AC repair, HVAC tune-up, and AC installation terms. Built separate ad groups per service with dedicated landing pages.
• 5Activated ClickFlow Pro CRM with missed call text-back, a 5-touch lead follow-up sequence, and an automated post-job review request sent 24 hours after every completed call.
• 6Installed CallRail call tracking across all digital channels so they could see exactly which source every call came from.

The Situation

A plumbing company operating in the greater Phoenix area had been in business for 11 years but had almost no digital presence to show for it. They had a basic website their owner's nephew built in 2018 — it had no on-page SEO, no schema markup, and a contact form that hadn't been checked in months. Their Google Business Profile was unclaimed for two years before they set it up themselves, but it listed the wrong service area and an old phone number. They were getting 8–10 inbound calls per month through digital channels. The bulk of their work came from a handful of property management companies they'd built relationships with — a pipeline they knew was fragile. Their top local competitor had 340+ Google reviews and appeared in the Map Pack for every plumbing search term in their market.

What We Did

• 1Claimed and fully rebuilt their Google Business Profile. Corrected service area, added primary and secondary service categories, uploaded 55 photos, and published the first GBP post within 24 hours of kickoff.
• 2Rebuilt the website with dedicated landing pages for their highest-ticket services: water heater replacement, sewer line repair, and drain cleaning — each optimized for Phoenix-specific search terms.
• 3Submitted corrected business information to 42 directories. Their NAP (name, address, phone) had 4 different variations across the web — a significant local ranking suppressor.
• 4Launched Local Services Ads (Google Guaranteed) within 10 days of kickoff. LSA was the fastest path to visibility for emergency plumbing terms while organic SEO built.
• 5Set up ClickFlow Pro with missed call text-back active within 48 hours. In a category where customers call 3 plumbers and hire the first to respond, speed of follow-up is the conversion lever.

The Situation

A roofing contractor in San Antonio had built a solid reputation for quality work but was entirely dependent on door-knocking and yard signs after hail events. Between storm seasons, the phone barely rang. They had no website — just a Facebook page — and no Google Business Profile. Their digital footprint was effectively zero. When a significant hail event hit the San Antonio area, they watched competitors with Google presence capture the surge in search demand while they relied on boots on the ground. After missing the peak of that storm season, they came in looking for a system that would work whether it was storm season or not.

What We Did

• 1Built a 9-page custom website in 14 days: homepage, services (repair, replacement, storm damage, commercial, gutters), service areas, and a dedicated insurance claims landing page — a high-value entry point for post-storm traffic.
• 2Set up and fully optimized their Google Business Profile with storm-specific categories, service descriptions, and 60+ project photos organized by job type.
• 3Launched Google Ads immediately with two parallel campaigns: a year-round 'roofing contractor' campaign and a storm-response campaign structured to activate within 24 hours of a hail event in their market.
• 4Built a storm-response playbook: pre-written ad creative, pre-configured budget increases, and a dedicated storm landing page — all ready to deploy the moment weather data triggered a surge.
• 5Local SEO foundation: 38 citations corrected, 7 service area pages built targeting suburbs across the San Antonio metro, and a content strategy around insurance claim roofing terms.

The Situation

A multi-trade contractor serving HVAC, plumbing, and electrical needs in Chicago's northwest suburbs had been running Google Ads for two years through a generalist agency. They were spending $6,500/month in ad budget and getting 18–22 leads per month — a CPL of over $300. Their website had no conversion tracking, so they had no visibility into which campaigns drove which calls. They had 67 Google reviews (4.6 stars), a website that hadn't been updated since 2020, and no local SEO strategy. They ranked on page 3–4 for their primary service terms and appeared in the Map Pack only for their own brand name. Despite being a well-established company with 14 trucks and 22 years in business, their digital presence looked like a startup.

What We Did

• 1Full website rebuild: 12 pages including service-specific landing pages for each trade and each primary service area suburb. Targeted 40+ local keyword variations across HVAC, plumbing, and electrical.
• 2Rebuilt Google Ads account from scratch. The previous agency's account had 1 campaign, 3 ad groups, and no negative keywords. We built 9 campaigns, 34 ad groups, and added 280+ negative keywords in the first 30 days.
• 3Installed CallRail with dynamic number insertion — every traffic source (Google Ads, organic, GBP, direct) now routes through a unique number for complete attribution.
• 4Full ClickFlow Pro build: separate pipelines for HVAC, plumbing, and electrical leads. Automated follow-up sequences tailored by service type. Maintenance agreement upsell sequence triggered after every service call.
• 5Local SEO: aggressive content strategy targeting '[suburb] furnace repair', '[suburb] water heater replacement', and '[suburb] electrician' across 14 suburb targets.
• 6Reputation management: automated post-job review requests lifted their Google review count from 67 to 240+ in 12 months.

The Situation

A residential landscaping company serving the Denver metro had a strong word-of-mouth reputation but no digital strategy. Their website ranked for their own name and nothing else. Every spring, they scrambled to fill their schedule — relying on the same returning clients plus referrals. They had no mechanism for reaching new homeowners in their market. They had 11 Google reviews (4.7 stars), a website built in 2017 with no mobile optimization, and no Google Business Profile. Their competitors were showing up on Maps with 100+ reviews and ranking for high-volume spring search terms like 'lawn care Denver' and 'landscaping company near me.'

What We Did

• 1Built a new 7-page website with service pages for lawn maintenance, landscape design, sod installation, irrigation, and seasonal cleanups — each page targeting Denver neighborhood-specific keywords.
• 2Created and fully optimized Google Business Profile. Set up 12-week spring content calendar for GBP posts, published weekly through peak season.
• 3Launched Google Ads in late February — 6 weeks before peak demand — with 'lawn care,' 'landscaping company,' and 'sod installation' campaigns. Early launch let campaigns exit the learning phase before competition spiked.
• 4Built a pre-season lead capture flow: landing page offering free estimates with a 48-hour response guarantee, connected to ClickFlow Pro for instant follow-up.
• 5Review generation activated immediately: 11 reviews to 78 reviews by end of the first season.

The Situation

A residential solar installation company in the Raleigh-Durham area had been in business for 4 years but was almost entirely dependent on EnergySage and SolarReviews for leads — paying $1,200/month for shared leads that went to 3–5 competing installers simultaneously. Their close rate on these shared leads was 9%. They had a self-managed Google Ads account spending $700/month with no conversion tracking and an estimated CPL of $290. Their website was 3 years old, built on a Wix template with no city-specific landing pages and no content targeting the questions homeowners actually search before going solar. They had 18 Google reviews (4.3 stars) and no GBP optimization — while national aggregators dominated every organic solar search in their market.

What We Did

• 1Rebuilt the website with service-specific and city-specific landing pages: residential solar installation pages for Raleigh, Durham, Cary, Apex, and Chapel Hill — each targeting the highest-volume local search terms.
• 2Built a dedicated federal tax credit landing page — 'Claim the 30% Solar Tax Credit Before It Expires' — targeting homeowners actively researching the ITC incentive timeline. High-intent traffic with strong urgency.
• 3Rebuilt Google Ads from scratch: separated branded from non-branded campaigns, added 190+ negative keywords, created ad groups by city and by intent (installation vs. cost vs. tax credit). CPL dropped from an estimated $290 to $141 within 60 days.
• 4Applied for and verified Google Guaranteed through LSA. Solar LSA in the Raleigh market ran at $62–$78 CPL — significantly better than the national aggregator model.
• 5Set up automated post-install review requests. Solar customers are highly satisfied and review at strong rates when asked within 5 days of system activation — jumped from 18 to 94 reviews in 8 months.
• 6Built a content strategy around the most common homeowner questions: 'how much do solar panels cost in North Carolina,' 'Duke Energy net metering explained,' 'solar panel ROI calculator Raleigh.' These pages now drive 35%+ of organic traffic.

The Situation

A licensed electrician serving the Austin metro had been in business for 8 years doing solid work — panel upgrades, service calls, commercial tenant build-outs. Their digital presence was thin: a 5-year-old website with no service-specific pages, 29 Google reviews (4.4 stars), and a $600/month Google Ads account running broad match with no call tracking and an estimated CPL of $165. What they hadn't done was position themselves for the fastest-growing search category in their vertical: EV charger installation. Austin has one of the highest EV adoption rates in the country, and searches for 'EV charger installation Austin' and 'Level 2 charger installer' had grown over 300% in three years. No local electrician had a dedicated landing page for it. The category was wide open.

What We Did

• 1Built dedicated landing pages for their three highest-ticket services: EV charger installation (Level 2 home charger), 200-amp panel upgrades, and whole-home battery backup — each with Austin-specific content and conversion-optimized layouts.
• 2Built a flat-rate 'EV-Ready Package' page ($2,800 for panel assessment + Level 2 charger install) — a buying decision made easy. This page now converts at 14%, double the site average.
• 3Rebuilt Google Ads: separated general electrical from EV charger from battery backup into distinct campaigns with dedicated landing pages. Added 210+ negative keywords. CPL dropped from $165 to $91 in 45 days.
• 4Applied for Google Guaranteed through LSA. EV charger LSA leads came in at $72–$88 CPL and closed at 40%+ — the highest-performing lead channel in their mix.
• 5Created content targeting 'Austin EV charger rebate', 'Tesla Powerwall installer Austin', and 'how much does EV charger installation cost in Texas' — three searches with growing volume and zero competing local content at the time.
• 6ClickFlow Pro CRM activated with an EV-specific follow-up sequence: quote request → same-day text confirmation → 48-hour follow-up → inspection booking automation.

The Situation

A pest control company serving Atlanta and its suburbs had been operating for 6 years, building a solid one-time service business. But their model had a ceiling: every month started at zero, chasing new one-time jobs to replace completed ones. They had 34 Google reviews (4.5 stars), a basic WordPress website with no service-specific pages, and were spending $900/month on HomeAdvisor for shared leads. They were getting 28 calls/month from digital, but 70% were one-time service requests. The recurring contract side — where the real business value lives — was only 30% of their mix and growing slowly. They had no strategy for the termite season, no mosquito control marketing, and no system for converting one-time customers into quarterly recurring clients.

What We Did

• 1Rebuilt the website with service-specific pages: general pest, termite treatment, mosquito control, rodent exclusion, and bed bug treatment — each with Atlanta-specific content and a recurring plan CTA above the fold on every page.
• 2Built a seasonal content calendar around Atlanta's pest calendar: termite swarm content published in February, mosquito season content in April, fall rodent pressure content in September. Each piece drives organic traffic exactly when purchase intent peaks.
• 3Launched LSA for emergency pest terms: 'pest control near me,' 'roach infestation,' 'bed bug exterminator.' Atlanta LSA pest leads ran at $24–$33 CPL — the most cost-efficient channel in the mix.
• 4Built a one-time-to-recurring conversion sequence in ClickFlow Pro: every one-time customer gets a 90-day follow-up sequence offering quarterly plan enrollment at a discounted first-service rate. Converts at 22%.
• 5Activated automated post-service review requests via SMS: review count went from 34 to 168 in 11 months. Pest control customers review at high rates when asked same-day.
• 6Terminated HomeAdvisor account in Month 4 after LSA and organic leads proved superior quality at lower cost — redirected $900/month savings into Google Ads seasonal budget.

The Situation

A garage door company serving Nashville and surrounding suburbs had been running on Yelp and HomeAdvisor for years — paying a combined $1,400/month for leads that went to 4–5 competitors simultaneously. They were closing about 18% of the shared leads they received. Their website was built in 2020 on a template, loaded slowly on mobile, and had no call tracking — so the owner estimated Google Ads was "probably working" but couldn't prove it. They had 41 Google reviews (4.4 stars), a GBP profile with one truck photo and no posts, and weren't Google Guaranteed. Their top competitor had 200+ reviews and held the Map Pack for every high-value search term — 'garage door repair Nashville,' 'broken garage door spring,' 'same-day garage door.' They were getting 35 calls/month and knew they were leaving significant volume on the table.

What We Did

• 1Rebuilt the website with intent-specific landing pages: emergency repair, spring replacement, opener installation, new door sales, and commercial service — with same-day service prominently featured on every page and a click-to-call button pinned to the bottom of every mobile screen.
• 2Applied for Google Guaranteed through LSA immediately. The Google Guaranteed badge is a significant conversion driver in the garage door category because the customer is often in an emergency mindset. Verified in 11 days.
• 3Installed CallRail with dynamic number insertion across all channels. Within 30 days, the owner discovered that Yelp was driving 4 calls/month at a true CPL of $350, and HomeAdvisor 6 calls/month at $233. Both accounts were canceled in Month 2.
• 4Rebuilt Google Ads targeting repair intent exclusively: 'garage door won't open,' 'broken garage door spring,' 'garage door off track,' 'garage door repair near me.' Added 340+ negative keywords to eliminate DIY and parts-only searches.
• 5Activated missed call text-back via ClickFlow Pro. Garage door customers are in a hurry and call multiple companies — being the first to respond within 60 seconds is the conversion edge.
• 6GBP optimization: published before/after job photos weekly (garage door work photographs well), activated Q&A section, and set up automated post-service review requests. Review count went from 41 to 152 in 8 months.